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On a November day in 2008, three automotive-industry CEOs flew from Detroit to Washington, D.C., on a mission they insisted was crucial to their companies’ survival...

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The biggest brands in the world represent more than just companies. Brands like Coca-Cola, Ford, and Apple have earned their reputations by embodying a lifestyle, transcending the logo on...

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When digital agencies burst on the scene some 20 years ago (dot-coms, anyone?), they were an exciting and fresh alternative to the stale marketing agencies of yesteryear...

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Marketers need to be less tech focused and more in tune with the needs of their consumers...

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Always keep these particular Facebook policies in mind as you run your social media marketing and advertising efforts.

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Most companies would be thrilled to replicate the strong growth and success of Netflix within their own brands. Here are the lessons we can all put to work for ourselves.

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See what it'll take to overcome the industry's performance marketing crisis.

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After spending years on the agency side, here's how switching to a client role has changed one marketer's perspective.

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See how to unlock performance by getting your agencies and partners to love each other.

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In order to keep up with an ever-evolving marketing landscape, CMOs need creative partners with the business expertise to help them develop new strategies at a moment's notice. One...

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How can you stay innovative and drive some serious brand loyalty? Here are five things consumers won't tell you about how to make them loyalists.

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Leading companies in our industry will be left behind if not willing to adapt to our collective new norm. Discover what that entails.

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Knowing that every industry provider defines strategy differently, how do you go about finding one that helps you? Here are the 10 common denominators every content marketer must know.

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Discover three ways to keep up and even get ahead in ad tech.

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Brands can better protect themselves from fraud by implementing the following best practices.

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There's an untapped power of kindness online that marketers -- and everyone -- should embrace. Find out how and why.

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Though there's no one-size-fits-all approach, the following are four key approaches to measuring ROI for content marketing initiatives.

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These public relations experts have a few tips for re-thinking your questions and embracing a more strategic path.

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In a world where brands are increasingly expected to humanize their advertising, many still choose to ignore racism. Here are the few that have taken a stance and the outcomes of their...

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In order to combat this common practice, marketers must work to stay ahead of the curve. Here are the latest developments and how they affect our industry.

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How do you assure that your campaigns are living up to their full potential? Discover three ways to "Always Be Testing."...

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What does it mean to be a great global brand? Depends on who you ask.

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In order to thrive in a changing landscape, adjustments must be made. Here are a few suggestions for getting onboard the mobile revolution from one major player.

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Discover the methods that work for gaining adoring brand fanatics from companies who are succeeding.