Traditional product marketing hinges upon one main objective: the sale. The end game is to convince consumers to purchase particular products when they walk into retail stores...
iMedia speaker and Global President of MullenLowe Mediahub John Moore gives his insights on the "lost art" of creativity in media...
With countless industries getting more complicated every year, brands need to constantly evolve to match ever-changing customer needs. In certain cases, this means completely reinventing...
Today's gaming apps are getting people moving, which is good for them and us.
No longer a figment of science fiction movies, VR is headed to us in a big way. So where will it resonate?
See how AI pioneers are changing the way marketers market.
Clickbait content keeps growing more prevalent, but the actual long-term value of the traffic is questionable for a few reasons. Here's why you shouldn't count on clickbait.
Apple's brand awareness and perception are setting new standards. Here are nine things marketers can learn from Apple to improve their own brands.
When it comes to mobile advertising, the user experience is everything. Here are the major mistakes you don't want to make.
Always keep these particular Facebook policies in mind as you run your social media marketing and advertising efforts.
Most companies would be thrilled to replicate the strong growth and success of Netflix within their own brands. Here are the lessons we can all put to work for ourselves.
What are the warning signs of broken lines of communication between your agency and its partners? Discover solutions for vastly improved collaboration.
We asked real marketers to name the hurdles they anticipate for the rest of 2017, which led to an outpouring of thoughtful responses. Here are seven more challenges to keep on your radar.
We asked real marketers to name the major hurdles they are anticipating this year. Their responses might surprise you.
There's good reason to believe artificial intelligence will be a key driver of technology growth over the next decade. Here's why AI is the future of marketing.
It's a new year with new opportunities. Let's start the industry off on the right foot with these declarations.
Take a fun look at what made 2016's most popular video campaigns so hot.
Discover a profound change in thinking from one of the most powerful brands and how it has changed the way it builds campaigns.
Discover new ways to grab your audience with videos that promote your brand in an effective manner.
The entertainment business provides a near-endless stream of inspiration for those in all kinds of industries. Here are a few content marketing lessons marketers should keep in mind.
Celebrities were at the helm of music-themed advertisements that dominated October.
An important part of marketing is knowing when to change your approach. Read on for three examples of food brands that altered their messaging.