Getting your data ready for digital transformation
Don't invest in shiny tech and forget to feed it with good data, argues Lindsay McEwan, Tealium's VP and Managing Director - EMEA.
Emerging Platforms
What do effective Amazon marketing strategies look like?
Research, plan and make a long-term commitment to marketing on Amazon or risk being left behind, says Kent Lewis, Anvil Media's Founder.
Closing Keynote: Kickstarting a Virtuous Cycle of Personalized Marketing with AI
In our closing keynote, Marc Blanchard gives an impactful presentation on the state of AI and how we can better personalize experiences through this exciting technology.
ASPY Awards 2017
Join us as we present the winners of the iMedia ASPY Awards 2017.
Quickfire Session: Reply-Based Advertising – What It Is and Why You Need It
Erik Swain leads our Quickfire Session on reply-based advertising and why now marketers need this tool more than ever.
Surviving Retail: Evolve or Dissolve
Learn key elements necessary for you to support your brand in its evolution in order to achieve success in today’s competitive retail industry.
More Data, More Problems: Trust, Transparency, and Targeting in 2017
Join Bazaarvoice in this riveting presentation on the state of first party and third party data how data providers can work with agencies to do better.
The paradox of data - how can we re-connect brands and people?
Marketers have more data and technology than ever before, but how can we use it better to re-engage disconnected consumers? Dan Brain, Country & Content Director for ad:tech London explores.
The crash course of digital and physical brand experiences
Hubspot’s CMO Kipp Bodnar talks online vs. offline brand experiences with writer and strategist Danielle Sauve...
Modern Video Marketing: Navigating an Ocean of Possibilities
Videos are quickly becoming requisite for showcasing your brand, just like websites before them. Forget about those heavy, expensive video cameras used 20 years ago back...
Could AI be the future of Formula 1 pitstops?
iMediaConnection caught up with Williams Martini Racing CTO Graeme Hackland to explore how motorsport is experimenting with AI, VR and AR.
Get Your Rebrand Right With These 3 Critical Steps
With countless industries getting more complicated every year, brands need to constantly evolve to match ever-changing customer needs. In certain cases, this means completely reinventing...
Want to Boost Engagement? Synchronize Your Ad-Buying Strategies
During the glory days of TV-watching, there were no smartphones, tablets, or laptops. People flopped down on the couch and stared at one device for hours. Today's TV-watching experience...
How to Harness the Coupon Craze in a Digital Space
For generations, coupons have helped families save money on the products they need. Millennials are continuing the coupon tradition — just in a more tech-savvy way...
Google I/O 2017: Five trends to watch
This year’s Google Developer conference ended last week, and we did not see any shiny new phones or covetable home objects...
How Focusing on Digital Can Put Your Agency in a Box
When digital agencies burst on the scene some 20 years ago (dot-coms, anyone?), they were an exciting and fresh alternative to the stale marketing agencies of yesteryear...
The Future of Marketing Analytics in 2017
Businesses collect massive amounts of data, both about their consumers and about their marketing programs. This pileup of information has transitioned marketing analytics from a buzzword to...
The Future of Integrated Marketing
Weber Shandwick's chief creative officer discusses campaign ecosystems and the value they offer over traditional integrated marketing approaches.
3 Hot Email Companies You Should be Following in 2017
Need to rethink email solutions this year? Check out these three companies.