
Getting your data ready for digital transformation
Don't invest in shiny tech and forget to feed it with good data, argues Lindsay McEwan, Tealium's VP and Managing Director - EMEA.
Don't invest in shiny tech and forget to feed it with good data, argues Lindsay McEwan, Tealium's VP and Managing Director - EMEA.
Research, plan and make a long-term commitment to marketing on Amazon or risk being left behind, says Kent Lewis, Anvil Media's Founder.
In our closing keynote, Marc Blanchard gives an impactful presentation on the state of AI and how we can better personalize experiences through this exciting technology.
Join us as we present the winners of the iMedia ASPY Awards 2017.
Erik Swain leads our Quickfire Session on reply-based advertising and why now marketers need this tool more than ever.
Learn key elements necessary for you to support your brand in its evolution in order to achieve success in today’s competitive retail industry.
Join Bazaarvoice in this riveting presentation on the state of first party and third party data how data providers can work with agencies to do better.
Marketers have more data and technology than ever before, but how can we use it better to re-engage disconnected consumers? Dan Brain, Country & Content Director for ad:tech London explores.
Hubspot’s CMO Kipp Bodnar talks online vs. offline brand experiences with writer and strategist Danielle Sauve...
Videos are quickly becoming requisite for showcasing your brand, just like websites before them. Forget about those heavy, expensive video cameras used 20 years ago back...
iMediaConnection caught up with Williams Martini Racing CTO Graeme Hackland to explore how motorsport is experimenting with AI, VR and AR.
With countless industries getting more complicated every year, brands need to constantly evolve to match ever-changing customer needs. In certain cases, this means completely reinventing...
During the glory days of TV-watching, there were no smartphones, tablets, or laptops. People flopped down on the couch and stared at one device for hours. Today's TV-watching experience...
For generations, coupons have helped families save money on the products they need. Millennials are continuing the coupon tradition — just in a more tech-savvy way...
This year’s Google Developer conference ended last week, and we did not see any shiny new phones or covetable home objects...
When digital agencies burst on the scene some 20 years ago (dot-coms, anyone?), they were an exciting and fresh alternative to the stale marketing agencies of yesteryear...
Businesses collect massive amounts of data, both about their consumers and about their marketing programs. This pileup of information has transitioned marketing analytics from a buzzword to...
Weber Shandwick's chief creative officer discusses campaign ecosystems and the value they offer over traditional integrated marketing approaches.
Need to rethink email solutions this year? Check out these three companies.