Get Your Rebrand Right With These 3 Critical Steps
With countless industries getting more complicated every year, brands need to constantly evolve to match ever-changing customer needs. In certain cases, this means completely reinventing...
Emerging Platforms
Want to Boost Engagement? Synchronize Your Ad-Buying Strategies
During the glory days of TV-watching, there were no smartphones, tablets, or laptops. People flopped down on the couch and stared at one device for hours. Today's TV-watching experience...
How to Harness the Coupon Craze in a Digital Space
For generations, coupons have helped families save money on the products they need. Millennials are continuing the coupon tradition — just in a more tech-savvy way...
Google I/O 2017: Five trends to watch
This year’s Google Developer conference ended last week, and we did not see any shiny new phones or covetable home objects...
How Focusing on Digital Can Put Your Agency in a Box
When digital agencies burst on the scene some 20 years ago (dot-coms, anyone?), they were an exciting and fresh alternative to the stale marketing agencies of yesteryear...
The Future of Marketing Analytics in 2017
Businesses collect massive amounts of data, both about their consumers and about their marketing programs. This pileup of information has transitioned marketing analytics from a buzzword to...
The Future of Integrated Marketing
Weber Shandwick's chief creative officer discusses campaign ecosystems and the value they offer over traditional integrated marketing approaches.
3 Hot Email Companies You Should be Following in 2017
Need to rethink email solutions this year? Check out these three companies.
What Content Areas Will Pop for VR First?
No longer a figment of science fiction movies, VR is headed to us in a big way. So where will it resonate?
Why a Hybrid OTT Platform Could be the Best thing for your Business
Guess what? You don't have to choose between an ad-based or content model. Here's why.
Why AI Should Matter to Marketers
See how AI pioneers are changing the way marketers market.
4 reasons why clickbait can backfire
Clickbait content keeps growing more prevalent, but the actual long-term value of the traffic is questionable for a few reasons. Here's why you shouldn't count on clickbait.
9 things marketers need to learn from Apple
Apple's brand awareness and perception are setting new standards. Here are nine things marketers can learn from Apple to improve their own brands.
Influencer marketing: Your 2017 attack plan
Impress your colleagues and customers with this comprehensive look at what it takes to succeed with influencers.
4 flaws to avoid in mobile ad design
When it comes to mobile advertising, the user experience is everything. Here are the major mistakes you don't want to make.
5 Facebook policies marketers should know by heart
Always keep these particular Facebook policies in mind as you run your social media marketing and advertising efforts.
7 things marketers should learn from Netflix
Most companies would be thrilled to replicate the strong growth and success of Netflix within their own brands. Here are the lessons we can all put to work for ourselves.
Marketers reveal even more challenges for 2017
We asked real marketers to name the hurdles they anticipate for the rest of 2017, which led to an outpouring of thoughtful responses. Here are seven more challenges to keep on your radar.
Your market research needs to go mobile
Mobile surveys are coming into their own as a strategic research tool. Find out more about their distinct advantages for understanding and targeting the mobile customer.