Marketers reveal even more challenges for 2017
We asked real marketers to name the hurdles they anticipate for the rest of 2017, which led to an outpouring of thoughtful responses. Here are seven more challenges to keep on your radar.
Local
Top 10 digital marketing predictions for 2017
As we look forward to the future of digital marketing, it's also important to see how far we've come. Here's a look back at 2016, as well as new predictions for 2017.
3 food brands that changed their messaging
An important part of marketing is knowing when to change your approach. Read on for three examples of food brands that altered their messaging.
3 campaigns that missed the mark on mobile
For today's mobile consumers, it isn't enough to simply see a brand's message. Here are three mobile campaigns that could have been more personal.
3 retail marketing misconceptions debunked
To make your efforts really count, steer clear of these mistaken beliefs.
Personalized vs. personal video marketing
Though they sound the same, there's a big difference between true customization and one-size-fits-all. Which should you be using?
Discover the future of augmented reality with Pokemon Go
This summer's most popular app shows marketers how they can "catch 'em all" with AR.
The location-based marketing measurement conundrum
Reaching consumers with relevant ads at the right time is key, but there are some roadblocks.
The shift to the transparency economy
Consumer feedback has revolutionized the way we shop. Find out how you can benefit from the influence it has and the most disruptive opportunity it provides in mobile commerce.
3 reasons why e-tailers go brick and mortar
There's a growing trend of brands famous for online disruption investing in real estate. Find out why they're making the shift and if the movement is here to stay.
The story that auto marketers are missing
Crafting a consistent narrative for national automotive campaigns is crucial. Learn how the best marketers are doing it.
Automotive marketing's biggest digital challenge
While this industry is finally finding its digital marketing groove, there's a major disconnect that must be addressed. Read on for this often overlooked issue.
3 new location-based marketing tactics
When it's done right, mobile location-based targeting provides a unique opportunity for marketers to reach consumers. Take a look at the pros and cons of the latest techniques.
A better way to use beacons
Targeting consumers based on location has largely been seen as push marketing, but the potential exists for a more effective path. Here's what you need to know.
A better way to use beacons
Targeting consumers based on location has largely been seen as push marketing, but the potential exists for a more effective path. Here's what you need to know.
5 location-based tools for non-local brands
Without a local presence, non-local brands run the risk of becoming strangers to consumers. Here are the social media tools to give your brand a personal touch.
Why consumers can't find you online
A recent study found that 61 percent of consumers searching for business information believe local search provides the most relevant results. Here's why your company needs a strong presence...
The opportunity retail marketers are missing
National retailers are missing an enormous opportunity by not taking advantage of localized advertising through digital channels. Here's a guide to driving foot traffic and sales this...
10 ways local businesses can create the right content
What kinds of content should your business build to reach more customers? Use these marketing tips to gain their attention.
10 ways local businesses can create the right content
What kinds of content should your business build to reach more customers? Use these marketing tips to gain their attention.
Getting into the hyperlocal online ad business
Big media companies are setting up local shops and hope to win ad dollars as a result. In today's New Media Minute, Daisy Whitney looks at the opportunities and pitfalls of hyperlocal...
Channels that will drive the local marketing revolution
New and evolving channels are redefining the relationship between small businesses and their customers. See what trends you should be tracking.
How advertisers will thrive on location-based ads
Location-based applications are starting to make their mark as a powerful marketing tool. Here are some great tips for helping your brand check in with audiences.
How to protect your brand from bad business reviews
Local business reviews have the potential to help or harm your brand. Are you prepared to engage your customers at the front lines of social media?
3 common challenges of local blogging
Hyper-local blogs offer deep consumer connections, but they're not without problems. Follow these tips to get around some common roadblocks.