
Is Your Retargeting Frequency Too Much or Just Enough?
Customers crave personalization. With so many platforms and devices competing for their attention, who can blame them? But the same customers that want to be understood and remembered also...
Customers crave personalization. With so many platforms and devices competing for their attention, who can blame them? But the same customers that want to be understood and remembered also...
We asked real marketers to name the hurdles they anticipate for the rest of 2017, which led to an outpouring of thoughtful responses. Here are seven more challenges to keep on your radar.
As we look forward to the future of digital marketing, it's also important to see how far we've come. Here's a look back at 2016, as well as new predictions for 2017.
An important part of marketing is knowing when to change your approach. Read on for three examples of food brands that altered their messaging.
For today's mobile consumers, it isn't enough to simply see a brand's message. Here are three mobile campaigns that could have been more personal.
To make your efforts really count, steer clear of these mistaken beliefs.
Though they sound the same, there's a big difference between true customization and one-size-fits-all. Which should you be using?
This summer's most popular app shows marketers how they can "catch 'em all" with AR.
Reaching consumers with relevant ads at the right time is key, but there are some roadblocks.
Consumer feedback has revolutionized the way we shop. Find out how you can benefit from the influence it has and the most disruptive opportunity it provides in mobile commerce.
There's a growing trend of brands famous for online disruption investing in real estate. Find out why they're making the shift and if the movement is here to stay.
Crafting a consistent narrative for national automotive campaigns is crucial. Learn how the best marketers are doing it.
While this industry is finally finding its digital marketing groove, there's a major disconnect that must be addressed. Read on for this often overlooked issue.
When it's done right, mobile location-based targeting provides a unique opportunity for marketers to reach consumers. Take a look at the pros and cons of the latest techniques.
Targeting consumers based on location has largely been seen as push marketing, but the potential exists for a more effective path. Here's what you need to know.
Targeting consumers based on location has largely been seen as push marketing, but the potential exists for a more effective path. Here's what you need to know.
Without a local presence, non-local brands run the risk of becoming strangers to consumers. Here are the social media tools to give your brand a personal touch.
A recent study found that 61 percent of consumers searching for business information believe local search provides the most relevant results. Here's why your company needs a strong presence...
National retailers are missing an enormous opportunity by not taking advantage of localized advertising through digital channels. Here's a guide to driving foot traffic and sales this...
What kinds of content should your business build to reach more customers? Use these marketing tips to gain their attention.
What kinds of content should your business build to reach more customers? Use these marketing tips to gain their attention.
Big media companies are setting up local shops and hope to win ad dollars as a result. In today's New Media Minute, Daisy Whitney looks at the opportunities and pitfalls of hyperlocal...
New and evolving channels are redefining the relationship between small businesses and their customers. See what trends you should be tracking.
Location-based applications are starting to make their mark as a powerful marketing tool. Here are some great tips for helping your brand check in with audiences.
Local business reviews have the potential to help or harm your brand. Are you prepared to engage your customers at the front lines of social media?