I recently had the opportunity to present to an analytics class at the Western Washington University College of Business & Economics, my alma mater. I was asked to talk about the value of a...
On a November day in 2008, three automotive-industry CEOs flew from Detroit to Washington, D.C., on a mission they insisted was crucial to their companies’ survival...
Couldn't make it to Florida for the Summit? Here's a quick look at some highlights.
Fear can feel overwhelming, both in and out of the marketing world. However, there's real opportunity if you understand how to tackle it.
Most companies would be thrilled to replicate the strong growth and success of Netflix within their own brands. Here are the lessons we can all put to work for ourselves.
How can marketers realistically gauge the progress of a collaboration? Here are the signs that your business relationship is on track.
Mitigate the threat of overtime, burnout, and lost productivity with these tips.
Take a moment to recognize your outstanding digital industry partners today.
What are the warning signs of broken lines of communication between your agency and its partners? Discover solutions for vastly improved collaboration.
We asked real marketers to name the hurdles they anticipate for the rest of 2017, which led to an outpouring of thoughtful responses. Here are seven more challenges to keep on your radar.
It's been a few years of the big data phenomenon. Let's see where marketers stand from an expert data scientist.
We asked real marketers to name the major hurdles they are anticipating this year. Their responses might surprise you.
Learn about a surprising trend from the past 16 years and why it should matter to you.
Stop hiring employees who seem great during traditional interviews but turn out to be duds. These tips for screening and performance tests will do the trick.
It's a new year with new opportunities. Let's start the industry off on the right foot with these declarations.
Your company may think it's offering the perks that'll keep your teams happy, but it could be time to think again.
No matter your role at an organization, it's important to be aware of what it may take to bring quality talent on board.
Marketers and agencies must be prepared to adapt in an uncertain market. Check out these five ways to sharpen the saw in the year ahead.
What is the difference between "doing digital" and "being digital?" Don't miss this fascinating perspective from the recent iMedia Agency Summit.
Finalists included DigitasLBi, Epsilon, Huge, Influence & Co., and PMG. See who won.
Finalists included Good Apple, Mindgruve, Piston, Home Brew Agency, and Traction. See who won.
Finalists included Adam Harrell from Nebo, John Hartman from Piston, Erik Huberman from Hawke Media, Richard McDonald from Epsilon, and Kevin VanValkenburgh from Tombras. See who won.
Finalists included campaigns from David Miami, Deutsch, Kelly Scott Madison and Droga5, KNECT, and Red Door Interactive. See who won.
Finalists included Carrot Creative, Deep Focus, Giant Spoon, GoKart Labs, and Rockfish. See who won.
Brands need to evolve to face the marketing challenges of 2017. Check out how The Clorox Company works to overcome them.