Marketers have more data and technology than ever before, but how can we use it better to re-engage disconnected consumers? Dan Brain, Country & Content Director for ad:tech London explores.
Couldn't make it to Florida for the Summit? Here's a quick look at some highlights.
Check out the exciting ways that PepsiCo champions a consumer-centric approach to its partnerships.
See why providing memorable moments to customers at every touch point across their journey will prepare organizations for success.
With decreasing attention spans, how do brands even have a chance to appeal to customers? Find out.
Marketers try to drive more digital accountability with attribution. However, what if the data they rely on isn't accurate to start with?
In the analytics world, what is necessary and what is just a luxury?
These marketers discuss the value of video in 2017 and beyond.
Learn best practices for native advertising in 2017 and beyond.
See what more than 900 agency, brand, and sell-siders said about their partners in a nationwide survey on the state of industry relationships.
This panel discusses why machine learning practices are a must for agencies and brands in 2017 and beyond.
This session will focuses on how to integrate your key partners and agencies to deliver a more holistic approach to drive business performance.
Amy Avery, global head of analytics at J. Walter Thompson Worldwide, explains how agencies are shifting their use of analytics.