Whenever an eCommerce client asks about the ideal length of digital video content, I’m reminded of Abraham Lincoln’s maxim that “a man’s legs must be long enough to reach the ground.” So...
Clickbait content keeps growing more prevalent, but the actual long-term value of the traffic is questionable for a few reasons. Here's why you shouldn't count on clickbait.
Some of the most refreshing marketing happens outside the U.S. Here are some examples worth checking out.
Heartwarming holidays and hot-button issues led the popular videos last month.
See what happens when a room full of marketers take on the viral video trend.
Usually, we like to call out the very best work in advertising. However, before we close the book on 2016, we've got a special list to share. We just hope none of you are on it.
The entertainment business provides a near-endless stream of inspiration for those in all kinds of industries. Here are a few content marketing lessons marketers should keep in mind.
Celebrities were at the helm of music-themed advertisements that dominated October.
If your company wants to ensure content immediately engages audiences and builds lasting connections, you need to be sure it has plenty of brain appeal.
Growing a brand without any meaningful investment in advertising is a feat all marketers can learn from. Here are the top 10 best ad-free brands.
Combined with multiple major technology announcements, September brought a slew of popular players back into the game. Check out which videos dominated last month.
There's an untapped power of kindness online that marketers -- and everyone -- should embrace. Find out how and why.
Discover the methods that work for gaining adoring brand fanatics from companies who are succeeding.
While the Summer Olympics gave many brands a huge boost in viewership, other brands with content unrelated to the games were still able to be successful and stand out from the noise.
An outstanding example of video marketing is something any advertiser can learn from. Here are the campaigns that show what it takes to succeed.
Discover five radical e-commerce suggestions for recapturing the disillusioned customer.
Creativity is the key to engaging today's connected consumers, but only if it's done right. Make your way with these suggestions.
Though they sound the same, there's a big difference between true customization and one-size-fits-all. Which should you be using?
The most successful campaigns last month embraced a theme of international unity during the Olympic games.
Making your audience feel for a cause can inspire action. These brands did just that.
Last month, many brands saw success from sports-themed spots, which appealed to both global and national audiences.
The game that has captured the attention of people everywhere offers some important lessons for smart marketers. Here's what you can apply from its success to your own campaigns.
Here's a look at the video ads that have most resonated with viewers this year.
Capitalizing on viral trends and real-life experiments helped a number of video campaigns skyrocket last month. Take a look at May's popular ads.