Whenever an eCommerce client asks about the ideal length of digital video content, I’m reminded of Abraham Lincoln’s maxim that “a man’s legs must be long enough to reach the ground.” So...
I first discovered the power of incorporating keywords into websites to boost rankings in 1996. By adding a desirable keyword into the META keyword tag and repeating it frequently in the...
See how AI pioneers are changing the way marketers market.
Clickbait content keeps growing more prevalent, but the actual long-term value of the traffic is questionable for a few reasons. Here's why you shouldn't count on clickbait.
The internet is full of unsavory users. While it may be challenging to deal with unwarranted and aggressive online negativity, marketers are not without options. Here's one way to push back.
Usually, we like to call out the very best work in advertising. However, before we close the book on 2016, we've got a special list to share. We just hope none of you are on it.
Knowing that every industry provider defines strategy differently, how do you go about finding one that helps you? Here are the 10 common denominators every content marketer must know.
Discover some of the newest and most effective strategies for using CTAs.
Are either of the major party candidates doing SEM right? Here's a nonpartisan breakdown of their search marketing initiatives.
The behaviors of this coveted demographic are changing rapidly. Here's why you should remain mobile-first, but not mobile-only.
Despite the data available, at least one big brand isn't taking advantage of dynamic content personalization. Discover what this means, and how it can do better.
Nowhere is the AI revolution quite as apparent it is with bots. Discover what works (and what doesn't) from the brands who tried it first.
Your online reputation means more than you might think. Find out what you have to lose and what you can do to keep your brand's good name.
Don't miss these exciting examples of how brands leveraged this world event for meaningful audience connections.
Site testing doesn't mean a thing without a disciplined framework.
There are countless ways to measure the performance of your marketing efforts. These are the stats you should pay attention to above others.
Ad blocking is a global phenomenon, and it's not going away. Here's how to mitigate, if not leverage, the impact of ad blocking software on digital advertising.
Reaching today's users means transmitting brand messages across as many platforms as possible. Find out how to do it seamlessly.
The biggest names in online content, like BuzzFeed, offer teachable lessons for your own content marketing. Here's what these entrepreneurs have applied to their own brands.
Attaching a big name to a product often works in a company's favor, but these famous ladies took it one step further. Here's what marketers can learn from three star-founded brands.
This top honor has been known to build brand awareness and increase traffic, but how can you achieve it?
If you're focusing optimization around the wrong keywords, you could be missing valuable opportunities under the surface.
There's a lot of advice about retargeting out there. Unfortunately, much of it is just plain wrong. Here are three suggestions you shouldn't follow -- and one you should.
Discover why on-site search should be the fundamental element for online retailers to get right this year.