Marketers have been trying to understand and inform customers' digital experiences based on in-store behaviors for years. See where the industry is making some impressive strides.
How can marketers realistically gauge the progress of a collaboration? Here are the signs that your business relationship is on track.
What are the warning signs of broken lines of communication between your agency and its partners? Discover solutions for vastly improved collaboration.
The industry is obsessed with transactional and economic marketing data. Discover an early funnel alternative that can inform your strategies much more effectively.
It's been a few years of the big data phenomenon. Let's see where marketers stand from an expert data scientist.
Learn about a surprising trend from the past 16 years and why it should matter to you.
The amount of content generated and distributed by marketers is staggering. Learn practical ways to integrate A.I. to save time and effort.
Marketers must understand consumers to engage them effectively. See how modern technology has shaped the public conscious, and find unique ways to use this knowledge.
Marketers and vendors are itching to incorporate AI into their strategies, but there's a big piece of the puzzle missing. Discover its importance.
The internet is full of unsavory users. While it may be challenging to deal with unwarranted and aggressive online negativity, marketers are not without options. Here's one way to push back.
What is the difference between "doing digital" and "being digital?" Don't miss this fascinating perspective from the recent iMedia Agency Summit.
Learn a big programmatic issue we didn't see coming, along with how to tackle it in 2017.
Programmatic has matured and gone through interesting changes this year. Learn one development you may have missed.
Brands need to evolve to face the marketing challenges of 2017. Check out how The Clorox Company works to overcome them.
Discover a profound change in thinking from one of the most powerful brands and how it has changed the way it builds campaigns.
Strap in. You're about to learn one of this year's most shocking stats. Stay in the loop, and use this information to wisely craft your 2017 strategy.
Reaching consumers with relevant, engaging experiences is key, and location-based technology plays a huge role in delivering the right message at the right time. Discover new insights about...
A brand's honesty can have tremendous positive impacts.
We are on the edge of a revolution that will allow marketers to deeply understand consumers one-on-one. Discover how The Clorox Company is moving forward in this arena.
Find out the largest problems plaguing this area of marketing and how to combat them.
The industry's latest buzz-tech is moving to more individual connections.
Marketing technology and ad technology are heading straight toward each other. But that's a good thing.
Looking to increase your brand loyalty? Honesty could very well be your most useful weapon.
Think you're programmatic savvy? See if you know what programmatic's greatest power is.
Discover a new perspective on unlocking the full potential of social media and how brand strategies are evolving to match modern times.